Advertiser: Ecco Shoes
Campaign Objective: ECCO Shoes is an international shoe company. The campaign’s objective was to direct customers to their store within key Shopping Centres.
Format: A3 Washroom Panels & Digital Screens
Environment: Shopping Centres
Why we love it: Ecco Shoes used tactical geo-targeting to capture customers within Gateshead’s Intu Metro Shopping Centre and Manchester’s Arndale Shopping Centre. The campaign used multiple touchpoints to drive traffic to their local stores within the Shopping Centres, including our impactful A3 Washroom Panels and unmissable Digital Screens. A3 Washroom Panels meant their audience was 100% gender targeted, with only females being reached. The use of directional point of sale advertising meant ECCO Shoes was making the most of their audience in a relaxed and buying mindset.