Campaign Objective: Movember is the number one global funder of testicular cancer programs. The campaign’s objective is to raise awareness of Movember.
Format: A3 Washroom Panels
Environment: Bars, Pubs & Clubs
Why we love it: We love this campaign because it takes full advantage of our 100% gender targeted washroom advertising solution. With National coverage, this campaign can be seen spreading the message about male related cancers across 100’s of Bars, Pubs & Clubs all over the UK. Movember tactically chose these venues as their medium, due to the multiple times men use the washroom per visit. A social setting also enhances the opportunity for discussion about the Movember campaign.