Camel Creek

Advertiser: Camel Creek Adventure Park
Campaign Objective: Target families driving down to the South West during the summer holidays and redirect them to their website. 
Format: 6 Sheet Panels
Environment: Motorway Service Areas
Why we love it: Camel Creek Adventure Park’s campaign used both an eye-catching and impactful creative to build excitement amongst families during their driving break. Included in the creative was a 20% discount saving, which was purposely used to entice families and redirect parents to their website for further information on purchasing tickets. Directional advertising was also taken advantage of with key Motorway Service Area, which surrounded the attraction, specifically chosen to capture a relevant audience.