City Of Westminster

Advertiser: City Of Westminster College
Campaign Objective: Create awareness about the open enrolment date for Westminster College and encourage applicants
Format: A3 Washroom Panels
Environment: Shopping Centres 
Why we love it: City of Westminster College used our high footfall Shopping Centres within Greater London to capture both students and parents in the lead up to the new graduate year. By using A3 Washrooms Panels, the campaign was 100% gender targeted, which allowed a different creative for male and female. With over a minute of dwell time, the vibrant campaign promotes City of Westminster College’s enrolment date as well as re-directs viewers to their website for further key information.