Advertiser: Marwell Zoo
Campaign Objective: Target families travelling to Hampshire during the school holiday period.
Format: 6 Sheet Panels
Environment: Motorway Service Areas
Why we love it: Marwell Zoo took advantage of our increased family footfall at Motorway Service Areas during the peak school holiday period. The campaign was positioned at key Motorway Service Areas, which are in proximity to the attraction, to direct families during their stay in Hampshire. Using two different creatives kept the campaign fresh and allowed them to promote their new tiger cubs, which became available for viewing by the public halfway through the duration of the campaign.