Advertiser: Roadhawk
Campaign Objective: Target motorists to build awareness of their products and increase sales
Format: A3 Washroom Panels with DR Slips
Environment: Motorway Service Areas
Why we love it: Roadhawk have tactically used our A3 Washroom panels to promote their dash cams to motorists whilst they are in a driving mind-set. Using an informative creative, with a 20% discount offer creates a clear call to action. The use of Direct Response Slips creates the desire to purchase their products and take the campaign away with them.