Advertiser: Complement Genomics
Campaign Objective: Create awareness for paternity DNA testing
Format: A3 Washroom Panels
Environment: Network Rail
Why we love it: Complement Genomics have successfully tackled a sensitive subject of paternity DNA testing by promoting it in a personal and discreet environment. The campaign’s creative included key information, while still delivering the message in an appealing way through the use of animation. Audiences were provided with a clear call to action to find out more information and measure campaign response.