Advertiser: Jo’s Cervical Cancer trust
Campaign Objective: To raise awareness and encourage women 18-25 for smear test
Format: A3 Washroom Panels
Environment: Shopping Centres, Bars, Pubs & Clubs
Why we love it: The campaign focused on our busy Shopping Centres, Bars, Pubs & Clubs to successfully target a younger audience of 18-25 year old females. We also thought the artwork creative portrays the message brilliantly, with the use direct response slips to encourage more women to get a smear test, as well as provide them with additional take-home information.