Advertiser: Principality Building Society
Campaign Objective:  To promote their mortgage service during The 6 Nations Tournament
Format: A3 Washroom & 6 Sheet Panels
Environment: Motorway Service Areas
Why we love it: Principality Building Society used clever regional targeting to correlate with their sponsorship of the Principality Stadium in Cardiff. The campaign took advantage of targeting those in both Wales and in the South West of England through our high footfall Motorway Service Areas advertising solutions.