Advertiser: Hertfordshire CC
Campaign Objective: To communicate a road safety message to the local and transient Hertfordshire audience
Format: 6 Sheet Panels
Environment: Motorway Service Areas
Why we love it: Hertfordshire County Council focused their campaign on key driving environments to really push their safety message to motorists. The creative included a strong and clear message to motorists about the dangers of using a mobile phone while driving, which resonates well with our Motorway Service Area audience.