Advertiser: North Country Leisure
Campaign Objective:  To increase gym sign ups
Format: A3 Washroom Panels
Environment: Shopping Centre
Why we love it: North Country Leisure used an enticing campaign across Newcastle’s Intu Eldon Square Shopping Centre. The creative included a discount offer to encourage signs up throughout the month of January. Positioning the adverts across our A3 Washroom Panels provided a high dwell time to really communicate the offer.