Campaign Objective: To raise awareness and drive sales of their product to detect early stage breast cancer
Format: A3 Washroom Panels
Environment: Shopping Centres & Motorway Service Areas
Why we love it: Breastlight’s campaign utilised our gender targeted capabilities to reach a female only audience in the comfort of a cubicle. As it is a discreet and intimate environment, washrooms were the perfect place to communicate a personal message. Across 4 weeks, this campaign reached over a million women and raised substantial awareness of this fantastic product.