Advertiser: Centros Unico/Kenzai Ltd

Campaign Objective: To direct shopping centre footfall to the Centros Unico salon and convert to new clientele.
Format: A3 Washroom Panels
Environment: Shopping Centres
Why we love it: We used both a gender and geo-targeted approach to ensure that we targeted local and relevant audiences. We focused on capturing the attention of females through both the environment and the enticing creative which will attract clients to the salon, driving footfall and awareness.