Advertiser: Go Vegan World / Eden Farm

Campaign Objective: Create awareness and encourage those in the UK to adopt the vegan lifestyle.
Format: A3 Washroom Panels
Environment: Shopping Centres & Motorway Service Areas
Why we love it: Go Vegan have used very captivating and thought provoking creatives to capture those in their day to day lifestyles regimes. Whether that’s someone making a purchase choice at a shopping centre or a Motorway Service Area food court, Go Vegan’s campaign aims to encourage those to consider a new way of living at the right place. The use of thought provoking creatives of various animals within washrooms meant there was a long dwell time to get their message across.