Advertiser: Lost Gardens Of Heligan

Campaign Objective: Direct families to visit their attraction during summer
Format: 6 Sheet Panels
Environment: Motorway Service Areas
Why we love it: Lost Gardens of Heligan’s campaign strategically used directional advertising to promote their attraction during the peak summer period. The campaign used our impactful and unmissable 6 sheet panels to capture families on the move through Exeter Motorway Service Area – a service station just one hour drive from the attraction. Panels were specifically chosen to be placed at the entrance of the foyer to reach families when they stop to use the bathrooms or have a bite to eat.