Campaign Objective: To recruit new volunteers to work for Oxfam at festivals throughout the summer
Format: Mixed A3 Washroom Panels
Environment: Bars/Pubs & Motorway Service Areas
Why we love it: With the festival season amongst us, Oxfam utilised our Motorway Service Areas to capture those on the move during the peak summer period. In addition, advertising at our busy Bars & Pubs meant the campaign was also specifically targeting an 18-25 social audience, who are also out and about making the most of the English summer. Female and male A3 Washroom panels are the perfect medium for long dwell times and creating word of mouth.