Advertiser: Eden Project
Campaign Objective: Attract families to Eden Project and increase ticket sales
Format: Nexus, Mirror Clings & Cubicle Wraps
Environment: Motorway Service Areas
Why we love it: Eden Project’s campaign entailed a full take-over of our washrooms across MSAs on the M5. The campaign used our local advertising solution to reach families in driving proximity to the attraction. Capitalising on our unmissable traditional and digital formats created talkability and word of mouth amongst families.