Advertiser: Highways England
Campaign Objective: Create awareness for traffic updates in the local Birmingham area
Format: Admobile
Why we love it: Highways England used our geo-targeted local advertising solution – Admobile, to target a specific area with minimal wastage. As the aim was to create awareness for the upcoming road closure of Aston Expressway in Birmingham, Highways England’s scrolling banner message had a redirect to their website through ‘tap for more info’. With over 400 taps for more information, the campaign’s call to action was both simple and effective.