Advertiser: Crimestoppers

Campaign Objective: Crimestoppers Trust is a partnership between the police, the media and the community to fight crime. The objective is to provide support for domestic abuse.
Format: A3 Washroom panels & Admobile
Environment: Bars & Mobile
Why we love it: Crimestoppers used a combination of our most personal and intimate media platforms of A3 Washroom Panels & Admobile to successfully communicate a very sensitive subject of Domestic Abuse. For the Admobile aspect of the campaign, geo-fencing was used to target only those in the Suffolk area. Not only did this provide minimal wastage in terms of targeting, the campaign also included a tap to contact for more support within the area. Supporting the campaign with Bar A3 Washroom Panels meant audiences were targeted in social environments, as well as at home.