Advertiser: Human Appeal
Campaign Objective: Human Appeal is an organization that focuses on field development and socio-economic relief. The objective is to raise awareness of Ramadan and encourage a donation to those who are struggling to eat.
Environment: Mobiles across high density Muslim areas
Why we love it: Human Appeal successfully utilised our geo targeted mobile solution Admobile, to specifically reach high Muslim areas during the key time of Ramadan. They had a very successful campaign at the beginning of the year using this mobile medium and were keen to re-run for their Ramadan campaign. By the end of Ramadan we will have delivered over 800,000 impressions for them across key Muslim populated areas.