Advertiser: Missing People
Campaign Objective: Missing People is a nationwide charity. The campaign objective is to provide 16-18 year olds contemplating running away, with a reference to support services.
Environment: Across Wales
Why we love it: Missing People utilised our geo-targeted mobile solution to reach a specific audience, who are hard to reach with traditional advertising. They used a different message every day throughout the two weeks to gauge which was better performing, allowing Missing People to understand what type of message this audience responds to best. Thorough tracking will certainly give them the best data for making even more successful follow up campaigns.