Advertiser: Yorkshire Agricultural Society

Campaign Objective: The Great Yorkshire Show is a yearly agricultural event. The objective is to promote the show through targeting families in the surrounding area.
Format: 6 Sheet Panels
Environment: Motorway Service Areas
Why we love it: Yorkshire Agricultural Society’s campaign strategically reached the family audience in proximity to the show, through advertising at our impactful 6 Sheet Panels in high footfall Motorway Service Areas, surrounding the drive into Yorkshire. The 6 Sheet Panels were positioned at both the entrance and exit point of the Motorway Service Area’s to ensure minimal wastage. This was an effective way to raise awareness of the 2016 show and ensure that as many visitors as possible attend this years’ event.