Advertiser: Lullaby Trust
Campaign Objective: To promote safe sleeping for new born babies to prevent SIDS Sudden Infant Death Syndrome.
Format: A3 Washroom Panels
Environment: Shopping Centres
Why we love it: Lullaby Trust took full advantage of targeting mothers with minimal wastage, by utilising baby change facilities at our high footfall Shopping Centres. The high dwell time allows for the campaign’s message to resonate with mothers in a non-distracting environment.