Advertiser: Alfa Travel
Campaign Objective: Alfa Travel is a UK coach holiday & hotel break company located in Lancashire. Their campaign objective is to gain a competitive advantage by targeting specific coach stops at Motorway Service Areas, to promote summer breaks.
Format: A3 Washroom Panels with Direct Response Slips
Environment: Motorway Service Areas
Why we love it: Strategically advertising at Motorway Service Areas that are stopping points for major coach company tours, ensures Alfa Travel can successfully reach its core audience. The use of A3 Washroom Panels with Direct Response Slips including a 10% discount code for Alfa summer holiday breaks, entices potential customers and provides them with something to both take away and refer back to. We think this a very clever way of getting the customer on board!