Arriva Trains

Advertiser: Arriva Trains Wales

Campaign Objective: Arriva Trains is a British train operating company in Wales. The campaign’s objective was to advertise 40% off advanced tickets
Format: 6 Sheet Panels
Environment: Motorway Service Areas
Why we love it: Arriva Trains took full advantage of the awareness our MSA 6-sheets offer. They understood the footfall of a travelling audience across the chosen sites was in the millions and combined an eye catching creative with a well suited audience, in the right mind-set. Their campaign over the two week period will hit over 3 million travellers across the Welsh Motorway Service Stations and raise awareness of booking train tickets with Arriva in advance. We believe it was a well thought-out executed campaign, run excellently by the agency ‘Hello Starling’.