Wheels 4 Sure
Advertiser: Wheels 4 Sure
Campaign Objective: Wheels 4 Sure is a personal and commercial car leasing company, aimed at helping businesses and individuals buy cars who have below average credit ratings. Their campaign objective is to raise brand awareness and drive traffic to their website and contact number.
Format: Digital Screens
Environment: Kwik Fit Centres
Why we love it: Wheels 4 sure have tactically used a media format that specifically reaches a motoring audience, through Digital Screens at Kwik Fit Centres. Our Digital Screens within the waiting room of Kwik Fit Centres, allows for high dwell times and minimal wastage. The catchy tag line of “Sure You Can” captures the desired audience, while being in a motoring mind set and aims to encourage behaviour change when it comes to car leasing.