Campaign Objective: Raise awareness of Movember for both male and female
Format: A3 Washroom Panels
Environment: Bars, Network Rail, Motorway Service Areas
Why we love it: Movember targeting various high footfall venues to ensure maximum coverage within our washrooms. This year was the first time Movember used a female creative for their new Mo’sistas initiative to capture women in our washrooms and create additional awareness. Using personal stories within their artwork worked to engage viewers in a high dwell time environment.