Advertiser: Principality Bank
Campaign Objective: Increase brand awareness of Principality’s services
Format: A3 Washroom Panels & 6 Sheet Panels
Environment: Motorway Service Areas
Why we love it: Principality Bank tied in their sponsorship with Principality Stadium in Cardiff by targeting drivers on route to the stadium for the Rugby Internationals. Proximity targeting meant the campaign was present on multiple touch points including A3 Washroom Panels and 6 Sheets Panels, meaning audiences were reached during a bathroom break as well as entering and exiting the service station!