Advertiser: Jane Norman International Ltd
Campaign Objective: Increase brand awareness & boost sales
Format: A3 Washroom Panels
Environment: Bars & Pubs
Why we love it: Jane Norman really pushed their creative to reflect the environment in which they ran their campaign. As our washroom advertising is 100% gender-targeted, the feminine and elegant creative really played on capturing the female audience with minimal wastage. Integrating a 20% discount code also encouraged and increased traffic to their website, boosting brand awareness and future sales.