Advertiser: The Allergy & Free From Show – Liverpool
Campaign Objective: Raise awareness and increase show footfall by targeting parents
Format: Female and Baby Change A3 Washroom Panels
Environment: Shopping Centres, Railway Stations, Motorway Services Areas and Bars
Why we love it: The Allergy & Free From Show took advantage of our Washroom advertising within Baby Change facilities, across a range of different leisure venues. Maximising on those in proximity to the show’s venue meant young mothers could be targeting within driving distance of the event. Incorporating the opportunity to download unlimited free tickets was also an enticing call to action from the creative itself.