Advertiser: Track It Now
Campaign Objective: Raise awareness with fleet motorists of their product, and to target Fleet & Commercial Vehicle decision makers to purchase their product
Format: 6 Sheet Panels & A3 Washroom Panels
Environment: Motorway Service Areas
Why we love it: Track It Now used a clear and clever creative to effectively target the SME audience via our Motorway Service Areas. One of our biggest key audiences to travel through our Motorway Service Areas are small and medium enterprises, which allowed the campaign to really capture the right audience. Only advertising within a regional area of fleet and commercial vehicle decision makers allowed successful proximity targeting to take place.