Advertiser: Besins Healthcare
Campaign Objective: Redirect a male audience for more information on TDS
Format: A3 Washroom Panels
Environment: Network Rail Stations, Shopping Centre and Bars/Pubs
Why we love it: The Besins Healthcare campaign used our discreet environments of A3 Washroom advertising to reach men with a sensitive topic of Testosterone Deficiency Syndrome. Utilising A3 Washroom advertising, meant the campaign was 100% gender targeted with zero wastage, within a personal and intimate setting. Including Direct Response Slips within the campaign meant men could take home a card with more information on support services.