Advertiser: Birds and Transport Logistics
Campaign Objective: To recruit HGV drivers
Trucker Digital Screens
Environment: Transport Cafes
Why we love it: Birds and Transport Logistics ensured minimal wastage for targeting when they focused their campaign on truck drivers stopping at transport cafes. As motorists stop for a rest, bathroom break or bite to eat, our Digital Screens reach those in a working/driving mind-set. The stand out heading of We Are Hiring! really captures the HGV & LGV audience when they are in a relaxed mode.