Campaign Objective: Recruit construction and engineer workers within their social environments
Format: A3 Washroom Panels + Direct Response Slips
Environment: Sports Bars & Pubs
Why we love it: Carbon60’s campaign used tactical targeting by only using Bars and Pubs within proximity to their major sites. Clever creatives were also used through playing on words. Using catchy phrases such as ‘Ready to wash your hands of your old job’ and ‘We’re more than your bog standard recruitment agency’ reflected the environments of A3 Washroom advertising within our most popular sports Bars & Clubs.