Advertiser: Lightfoot
Campaign Objective: Encourage fleet and retail motorists to sign up to their telematics system
Format: 6 Sheet Panels and A3 Washroom Panels with Direct Response slips.
Environment: Motorway Service Areas
Why we love it: Lightfoot’s campaign used multiple touch points within Motorway Service Areas to capture motorists when they drive in and out of the services, as well as when they visit the washrooms. Incorporating a call to action of winning a prize, while saving money on their car insurance, encourages motorists to get involved with the campaign as well as visit their website for further information. This was integrated into both the A3 Washroom Panels and Direct Response slips.