Motorway Service Areas

Admedia’s advertising solutions dominate the UK’s motorway network

Open 24 hours a day, 7 days a week, Motorway Service Areas (MSAs) are a vital hub for the millions of drivers who regularly travel around the country. Offering facilities including food outlets from leading brands, meeting rooms and play areas, each location caters for a wide range of motoring, family and business audiences.


Admedia is in a unique position to engage with the 16.9m people who pass through the MSA network every fortnight. Our 6 Sheets and Nexus Digital Screens are perfectly positioned in high traffic areas, while our Washroom Advertising offers 100% gender-targeting and a long dwell time.


With an average dwell time of 41 minutes per MSA visit, Admedia offers brands the chance to advertise at 136 Motorway Service Areas, operated by Extra, Moto, Roadchef and Welcome Break.

Advertising Opportunities:

Admedia Digital 48 Screen Roadside Advertising