Beer mats advertising with Admedia

This week, Time to Change’s beer mat campaign that highlights the importance of getting men talking about mental health issues has gone viral on social media.

The campaign that utilised Admedia’s Beer Mat format across UK bars and pubs, caught the attention of a Twitter user called Adam O’Malley who posted photos of the beer mat campaign, highlighting the importance of the format. The post received over 205,000 likes & 70,000 shares within 24 hours of being posted on Twitter.

O’Malley’s post received a positive response with various twitter users commenting:

“This is brilliant, Pubs can be a great place in communities for people to come together.”

“This really is a thoughtful campaign. It’s heart-breaking knowing how many lives are lost to suicide.”

The viral beer mat comes from Time to Change’s “Be In Your Mate’s Corner” campaign that was launched in February last year.

Jo Loughran, Director, Time to Change comments:

“We know that too often men don’t see mental health as relevant to them, despite the shocking statistics which show suicide is the biggest killer of men under 45. It’s great to see our In Your Corner campaign coasters getting such a positive response.”

Out of Home media owner, Admedia, supplied the Beer Mats across bars and pubs nationwide. The campaign was planned and executed by Carat Leeds,  Posterscope and MediaCom.

Phil Daniel, Managing Director Sales & Marketing, Admedia comments:

“It is brilliant to see the online attention and awareness generated from Time to Change’s campaign across Admedia’s beer mat format. With suicide being the biggest killer of men under 45, the “Be In Your Mates Corner” campaign is an important driver for increasing awareness and providing support to a key male audience. We are thrilled to have made a positive impact on an extremely important issue”.


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