It’s that time of the month again, where we are ready to announce our April Local Campaign Award winner – drum roll please. From everyone at Admedia we would like to congratulate charity, It’s In The Bag on winning the most votes for their Keep Calm and Check Your Balls campaign!

It’s In The Bag’s key campaign objective was to raise awareness of testicular cancer and encourage more men to check their balls. We loved how the charity’s campaign used clever and bold artwork to create awareness for checking for testicular cancer, within an intimate and discreet environment of our washrooms. The washroom advertising campaign took advantage of our 100% gender targeting, to tailor its creatives to reach not only male but also females within the South-West area.

We would like to say well done and many thanks to all nominees this month!

For more information on It’s In The Bag charity click here