Missing-People Reverse

The sun is finally out, the legs are showing and Admedia is still continuing to run a range of fantastic campaigns. As June’s Local Campaign Award voting has now come to a close, we would like to thank you all for voting and of course congratulate this month’s winner, Missing People, for their Admobile campaign!

Being a nationwide charity, Missing People’s key campaign objective was to tactically provide 16-18 year olds contemplating running away, with a call to action for further support services. The campaign took advantage of our simple and effective geo-targeted mobile solution – Admobile.

We loved how Missing People utilised our geo-targeted mobile solution to reach a specific audience, who are hard to reach with traditional advertising. They used a different message every day throughout the two weeks to gauge which was better performing, allowing Missing People to understand what type of message this audience responds to best. This has certainly provided them with the best data for making upcoming campaigns even more successful.

Missing People search for those who have disappeared on behalf of the friends and family that have been left behind, while also providing specialised support. The charity has a confidential helpline that is available 24 hours a day by phone, text and email to support missing children and adults, and their loved ones.

For more information on Missing People please visit