Each month, we carry fantastic campaigns that deserve recognition for creative design or clever execution. However, when choosing the best campaign for April there can only be one winner and after the votes have been counted we would like to congratulate and of course thank Hasting’s family leisure attraction – Blue Reef Aquarium!

Blue Reef Aquarium’s key campaign objective was to tactically reach families in the Hastings area through geographic targeting and drive them to visit the Aquarium during the both Easter and April. The campaign took advantage of our high dwell time A3 Washroom Panels in Eastbourne’s Arndale Shopping Centre.

We loved how Blue Reed Aquarium mixed up their campaign with three fun and attractive creatives to reach the local audience of Eastbourne. Each creative highlighted a different attraction, to provide families with a range of entertainment for an action-packed Easter holiday experience. The use of bright colours, bold fonts and fun animation tied together to capture families stopping for a bathroom break and really get the kids talking.

If you’re looking to take the family out for a fun weekend, transport yourself to the tropical waters of the deep ocean, with Blue Reef Aquarium’s 40 naturally themed habitats. Whether you’re wanting to see incredible views of reef sharks, stingrays and shoals of colourful reef fish through the underwater tunnel or get close and personal with their friendly reptile residents, Blue Reef aquarium has something for everyone!

For more information on Blue Reef Aquarium please visit

www.bluereefaquarium.co.uk/hastings/