Congratulations to our March Local Campaign Award Winner – Pennywell Farm!
The votes are in, the people have spoken and March’s Local Campaign Award goes to [drum roll please] Pennywell Farm! From all of us at Admedia, we would like to say a huge well done and thank you to Pennywell Farm for a fantastic campaign execution.
Pennywell Farm’s key campaign objective was to promote and encourage families to visit the park during the long Easter weekend. Based on geo-targeting, the campaign reached a family audience with 6 sheet and A3 washroom panels at one of our high footfall Motorway Service Areas, creating an excellent example of tactical directional advertising that increases visitor footfall.
We loved how Pennywell Farm tactically positioned its campaign at Exeter Services, a Motorway Service Area that is located just 30 minutes’ drive time of the attraction. Using various creatives across multiple touchpoints to showcase what the farm has to offer, 6 Sheet Panels around the Service Area ensured families were exposed to the advert on the drive in and out of Exeter Motorway Services. To add a multi-layered effect to the campaign, A3 Washroom Panels also captured these families when they visited the toilets, offering high dwell times that educated potential customers about everything the farm has to offer.
For families seeking a fun-filled day out, Pennywell Farm offers a different activity, show or display every half an hour. Whether that’s Goat Milking, Ferret Racing or Deer Feeding, Pennywell Farm is sure to provide entertainment for the whole family.
For more information on Pennywell Farm please visit