With the highest number of votes, we would like to say a massive well done and thank you to Brain Tumour Research on delivering an exceptional campaign and taking the winning title for Admedia’s February Local Campaign Award.

Brain Tumour Research campaign’s key objective was to increase donations, as well as create awareness of their “Wear a Hat Day”, which takes place on the 24th March. In terms of reaching the right audience, Brain Tumour Research targeted our high dwell-time A3 washroom panels across busy Shopping Centres and Motorway Service Areas.

The campaign was shortlisted to February’s top 5 as we believed it used a fun and innovative creative to play on the positive outlook of curing brain tumours. As a new charity for Admedia, we found it refreshing to see the use of stimulating imagery & bright colours to ensure excitement is built around “Wear a Hat Day”, and its looks as though all of you who voted did too!

Alongside a great creative execution, Brain Tumour Research’s “Wear a Hat Day” campaign is a fantastic cause and should be something we all get involved with. Brain tumours kill more children and adults under the age of 40 than any other cancer.. yet just 1% of the national spend on cancer research has been allocated to this devastating disease (Brain Tumour Research Website). Let’s pull out our best hat and join Brain Tumour Research with “Wear a Hat Day” on the 24th of March.

For more information on “Wear a Hat Day” please visit