Digital Screen advertising at Motorway services

If you’ve ever taken a long motorway journey, you’ve almost certainly nibbled on a snack to stave off hunger pangs or sipped a drink to keep you hydrated.

With a massive 82% of respondents to our bespoke Drive Panel saying that they buy snacks or drinks at Motorway Service Areas, there’s a huge captive audience of snackers waiting to be reached before they head back out on the open road.

That’s reinforced further by the fact that 77% of people pulling into the car park at an MSA have not even chosen what they want by the time they leave their vehicles, while 80% have entered an MSA with no intention of buying a snack or drink but have done so anyway! These findings further back up the fantastic opportunity that exists for brands to get themselves in the line of sight of the millions of people who pass through MSAs every week.

Admedia can place your brand in front of impulse snackers in several ways, from our 50 dynamic Nexus digital screens, to our broadcast network of 1,300 illuminated 6 Sheet panels and 3,500 A3 Washroom panels at 136 MSAs around the UK. All solutions offer heavy footfall at point of sale, near to popular outlets such as WH Smith and Waitrose.

For the full Drive Panel study on Snacking, or to get your brand involved in the Panel, please contact your Admedia rep or our Drive Panel team – drivepanel@admedia.co.uk.

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