Admedia’s latest quarter has seen some pretty cool OOH campaigns, including examples by Michelin Tyres and British Gas.
Michelin Tyres, one of the UK’s leading tyre brands, executed a brilliant OOH campaign targeting families on long journeys across the country. Its objective was to build brand awareness and showcase how safe the new Michelin Primacy 4 Tyre is for travelling long distances, even when worn.
The vibrant creative, which included the traditional Michelin Tyre branding alongside a dominant image of children in safe ‘Michelin hands’. This utilised multi touchpoint advertising solutions across the UK’s busy network of Motorway Services. Known for their high family footfall during weekends and holiday periods, Motorway Services see an enormous 2.6 million family visitors each week.
The campaign used traditional 6 Sheet Panels located throughout the services. Including the entrance road, exit road, car park and directly outside the main building, capturing families at high footfall areas. Admedia Nexus was also utilised – the full-motion D48 Screen network, located at the front entrance of the services building. Engaged and interacted with families through cutting edge digital technology.
What else did we love?
British Gas, one of the UK’s biggest energy and home services providers, recently launched an OOH experiential Beer Mat campaign. British Gas encouraged local communities to get involved with the Local Heroes initiative. The advertising targeted tradesmen and women at local Bars & Pubs.This is an environment known for sparking word of mouth and talkability amongst socialisers.
The Local Heroes initiative is a British online on-demand end-to-end service. It connects people with local plumbers, electricians and other tradespeople, supported by British Gas.
We loved how British Gas used local, centralised and social environments to spread the word.
For more information visit British Gas.