Out of Home continues its rapid growth
In a new report from the Out of Home (OOH) industry trade body Outsmart, the OOH advertising market has grown by a hugely impressive 9.4% in Q2 2019 compared to the same period last year, to a total of £310 million. Additionally, January-June 2019 generated a total revenue of £596 million, up by an excellent 8.2% on the first six months of 2018
Outsmart conducted the report in conjunction with PwC, and it further revealed that Digital Out of Home is also rocketing with a 17.2% increase in Q2 2019 on Q2 2018.
The latest Route data further emphasises the growth of Digital Out of Home, showing that it reaches 68% of all adults every week, a figure that has increased by a massive 36% in the last 12 months. Out of Home, according to Route, now reaches 98% of all adults every week.
As the Chair of Outsmart, Justin Cochrane comments: “These fantastic results demonstrate advertisers trust Out of Home because of its reach, creativity, flexible planning, accountability and effectiveness.”
Admedia has a range of Out of Home advertising formats that can be discovered in Motorway Service Stations, Bars and Shopping Centres across the nation. For example, our Nexus Digital 48 Sheet network exemplifies the qualities of Digital Out of Home, offering dynamic activation, flexible dayparting and full accountability.
For further information on Nexus or any of our other formats, contact us here.