Treat families to half-term inspiration
Whether they’re heading to a staycation in the UK or somewhere further afield, in just a few weeks’ time families will be fighting off the winter blues and hitting the roads in their millions – and that means Motorway Services will be there to help them on their way.
In fact, 33% of all families on the road during the February half-term will stop at a Services, making full use of the washrooms, free parking and a wide range of additional amenities. These include well known restaurant and café brands such as Burger King, Leon and Costa, stores including Boots and WHSmith, plus baby stations, laundromats and more.
Our Family Research told us that 72% of families who use Motorway Services do not have a set list of activities in mind before they head off, so they are open to influence during service station stops which last 41 minutes on average. They’re big spenders too – regular Motorway Services users are 121% more likely than the typical family to spend over £750 on school holiday activities.
With that in mind, advertising a local attraction or a new family movie in this environment makes perfect sense, and Admedia has a full range of advertising solutions at 136 Services around the country to do just that.
Our unmissable A3 Washroom Panels have an 80 second average dwell time, perfect to hit travellers with information on what’s on in the local area, while our 6 Sheet panels cover all main pedestrian and vehicular routes into and out of the Services. Want to hit families with a trailer for the latest animated hit, or direct them to an indoor attraction on a rainy day? That’s where Nexus, the UK’s largest external network of full-motion large-format digital screens, comes into its own.
As a result, top brands such as the Eden Project, Blue Planet Aquarium and Fox have used our advertising solutions in targeting families looking for inspiration on their travels.
Sources: Admedia Family Research, YouGov Profiles 30/12/18
During a typical week, our Motorway Services see family footfall of 2.6m, but that will rise by at least 14% during February half-term. To tap into that huge, receptive audience click here for more information.