2.5m families pass through MSAs every fortnight, and Admedia’s Family Research found that they are a growing, upmarket group. They’re 15% more likely to take holidays, do 78% more mileage and buy cars more frequently.
Admedia offers multiple advertising touchpoints at high quality, family-friendly MSAs across the country, from 6 Sheet Panels to Washroom Advertising. Nexus, our network of state-of-the-art full motion digital 48 screens, is perfect for catching a family audience’s imagination – be it with a trailer for a summer blockbuster, a spin on a new theme park ride or a glimpse of the latest family car.
A3 Washroom Panels – Admedia has 18 of the country’s top Network Rail stations in its portfolio, used by millions of people every month. On average, 47% of visitors are heading off for leisure trips, including many families. The washroom environment is perfect for advertising pharmaceutical and ‘on the go’ products, as families pick up their last-minute essentials.
A3 Washroom Panels – Boots, Superdrug, Debenhams and other major chemists and department stores are just seconds away, making them the perfect place to advertise the weekly family essentials and must-have cosmetics and fragrances. In fact, families who see Shopping Centre washroom ads are 135% more likely to respond to OOH advertising at the time of seeing it by going to a store and buying a product.