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Hauliers

Reach UK hauliers as they stop to unwind

As key workers, hauliers are able to continue working under UK law during national lockdowns. Where they previously might have used facilities at origin or destination points, current safety measures mean that hauliers rely on MSA facilities. This, combined with their legal requirement to take a 45 minute break every 4.5 hours means that Motorway Service Areas are seeing an increase in footfall from hauliers.

 

With a variety of meals, secure parking zones and washroom and shower facilities, MSAs continue to be a vital stopping point for hauliers in vast numbers. Our strategically placed advertising panels make it easy to target HGV drivers as they take a break during their journey.

The opportunity

  • Hauliers have key worker status from the Government – with more essential deliveries happening now than ever, MSAs are seeing haulier traffic increase massively

 

  • The DfT have clear safety guidelines for hauliers; 45 min break every 4.5 hours, which makes MSAs a vital stopping point for hauliers

 

  • With hauliers’ routines disrupted by current safety measures, MSAs are proving to be the best location to stop because they offer the essential facilities to allow hauliers to continue to work

Sources: YouGov, online research

The opportunity

  • Hauliers have key worker status from the Government – with more essential deliveries happening now than ever, MSAs are seeing haulier traffic increase massively

 

  • The DfT have clear safety guidelines for hauliers; 45 min break every 4.5 hours, which makes MSAs a vital stopping point for hauliers

 

  • With hauliers’ routines disrupted by current safety measures, MSAs are proving to be the best location to stop because they offer the essential facilities to allow hauliers to continue to work.

Sources: YouGov, online research